A FOX Business First-of-Its-Kind Integration

FOX News Media and Ancestry teamed up for a unique integration on “Mornings with Maria,” featuring Maria Bartiromo and Ancestry’s Lisa Elzey discussing family history and the 1950s Census. The eight-minute segment effectively promoted Ancestry’s initiative to FOX Business viewers. Ancestry expanded their exposure with a “FOX & Friends” follow-up – giving them a total of twelve minutes of airtime across both shows.

Campaign Elements: 

• Custom Integration: Mornings with Maria integration featuring Ancestry spokesperson Lisa Elzey and documents from Ancestry
• Clip Feature: FOX & Friends segment featuring the clip from the Mornings with Maria interview & verbal call outs
• In-Show Graphics: FNC & FBN in-show graphics: lower third banner, legal disclaimer, on-screen CTA “Visit Ancestry.com”
• Custom Billboards & Ad Placement: Sponsorship billboard & commercial adjacency following segments on both networks