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2023 Audience Report

The Stream: 2023 Actionable Insights for Brands

By 2024, over 1 in 3 of the US pop will stream via AVOD. With more options than ever, it’s paramount for brands to understand the latest trends. Tubi’s annual report, THE STREAM, details the audience preferences & investment strategies for brands.
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2022 Streaming Snapshot

In partnership with OnePoll, Tubi’s latest research looks at key factors that drive loyalty to streaming services. Key findings include that 57% of those surveyed plan to cut paid TV and video services with the average person looking to cut 3 out of 5 and 1 in 4 respondents think the future of streaming will include free services with limited ads.

Audience Overview

From auto to retail – and everything in between – get the latest industry insights on Tubi’s massive, incremental, and nationally representative audience.
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