The segment showcased KH Slider product display and branded NASCAR vehicle with a King’s Hawaiian QR code, URL, and verbal call to action for SliderSunday.com. Lower third banners and sponsorship billboards, along with verbal cues and product shots, were also featured.
Cooking with Friends:
Sundays are for sliders and speeding with King’s Hawaiian and NASCAR star Brad Keselowski!
In 2023, King’s Hawaiian returned to FOX Square after a successful “Cooking with Friends” collaboration in 2022. Partnering with NASCAR star Brad Keselowski, the collaboration showcased Ham & Swiss and Pizza Sliders for a “Slider Sunday” initiative. The segment seamlessly integrated Kings Hawaiian branding into FOX & Friends’ programming and extended reach to FOXNews.com and FOX Weather. The campaign also included social amplification for extended visibility.
Revving Up Engagement:
Following NASCAR’s Brad Keselowski’s FOX & Friends Segment and recipe demo, viewers were 946% more likely to engage with King’s Hawaiian online compared to viewers of their standard TV spot on competitive Cable networks, signifying the undeniable impact of this integration.
