FOX & Friends Deliver Top-Performing Sweepstakes Promotion for Mahindra

Mahindra Tractors Salute Giveaway 

The mission was clear: ignite excitement for Mahindra sparking buzz for their July 4th Military Salute Giveaway.

To achieve this, a lightning-fast teaser premiered on FOX & Friends. Hosts urged military heroes and veterans to submit entries to Mahindrasweeps.com for a chance to win a state-of-the-art Mahindra tractor. But the excitement didn’t stop there – custom sponsorship billboards and commercials further engaged viewers to participate in the sweepstakes.

Mahindras Spotlight

FOX & Friends featured a 30-second promotion for Mahindra's sweepstakes by featuring on-air elements including: custom billboards, b-roll visuals of the tractor and a promotional poster.

Accelerating Sales

FOX & Friends generated the most entries since the launch of this ten-year campaign. Total entries were +30% higher than Mahindra's highest-performing sweepstakes leading up to the launch.

Topics
Ad Recall, Brand Lift