A Festive In-Show Integration:

Bed Bath and Beyond relaunched its online platform just before two of the biggest shopping events of the holiday season.

The linear campaign aired on FOX & Friends’ weekday programming and featured two custom integrations that drove maximum exposure for Bed Bath & Beyond’s relaunch and its holiday deals:

Black Friday

In November, FOX & Friends featured Bed Bath & Beyond’s :30 creative as a lead-in to a custom segment with an ambassador from the brand and visual elements to drive engagement from viewers.

The segment featured: (1x) Lower Third, (1x) Custom Billboard, Partners Disclaimers, & a verbal call to action from on-air talent urging viewers to “Visit BedBathAndBeyond.com.”

Cyber Monday

During the broadcast, FOX & Friends featured Bed Bath & Beyond’s products with talent delivering a verbal call to action encouraging viewers to "Visit BedBathAndBeyond.com" The also segment featured:

On-air sponsor graphics with a Lower Third Partnership & Disclaimer
Custom Billboard

Topics
Ad Recall