The Ultimate Cheese Pull
PARTNERSHIP EXECUTION
Sargento teamed up with FOX to celebrate National Grilled Cheese Month, creating two custom, shoppable recipes featuring Sargento’s 100% American Cheese Slices on BiteOfFOX.com.
The campaign included linear lower thirds with QR codes in Next Level Chef, social-first hands-and-pans videos shared across @BiteOriginals, @FoodClubFOX, and @IdiotSandwich, all driving viewers to the delicious recipes online.
How We Won Together
- Sargento was Bite Of FOX’s inaugural partner
- Program resulted in increased ad awareness, conversation and consideration for Sargento along with lifts in search engagement
