The Bad Guys Stepped into the Quiz with Balls
PARTNERSHIP EXECUTION
FOX and Universal brought Dreamwork’s The Bad Guys 2 to life on Quiz With Balls with a high-energy in-show integration featuring custom animation, movie-themed questions, and exclusive film sneak peeks, amplified by co-branded promos and engaging custom social content.
How We Won Together
- The episode exceeded the show’s season average performance
- Drove double digit search engagement – with more searches for the movie compared to Bad Guys 2 ads on competitive networks
- Custom social content generated strong engagements across IG, FB, and TT
