• JOEL KLATT

    LEAD CFB ANALYST

  • GUS JOHNSON

    LEAD CFB & CBB ANNOUNCER

  • JENNY TAFT

    REPORTER & HOST

Partnership Summary

FOX CFB & Graduate by Hilton

In 2025, Graduate by Hilton invited FOX Sports to expand upon their celebrated “Doors” campaign, and the team rose to the occasion and delivered with impact!

The FOX Sports Content Studio produced a multi-location commercial featuring top FOX CFB talent, executed smoothly across tight timelines. The result showcased the Content Studio’s ability to scale, collaborate, and craft premium creative that elevates a brand’s storytelling, all while strengthening Hilton’s iconic campaign.

 

After three successful seasons, Hilton and FOX Sports reunited in 2025 to deliver a new co-branded spot for Graduate by Hilton, while also refreshing the 2023 Hampton by Hilton: Experts of the Stay creative and amplifying the 2024 Hampton by Hilton Custom Digital Series featuring Joel Klatt. Together, this integrated campaign spotlights the distinctive, fan-forward hospitality experiences across Hilton properties, purpose-built for sports travelers and passionate fans.

CAMPAIGN ELEMENTS

  • 1x :30 Graduate “Doors” Spot
  • 1x :15 Graduate “Doors” Cutdown
  • 1x :06 Graduate “Doors” Cutdown

:30 Custom Spot

:15 Cutdown

:06 Cutdown

Multi-Platform Campaign Summary

FOX Sports significantly elevated Graduate’s visibility and engagement in the FOX College Football space through a comprehensive 360-degree campaign.

CFB Presenting Sponsorship
FS1 + BTN

Custom Content
3x FOX CFB Talent Integrations

Multi-Talent Integration
3x FOX Sports Talent

Presenting Sponsorship
On-Site Podcast Sponsor
Hilton Honors Ohio Meet & Greet

Topics
Custom Content, Innovative Partnership, Linear, Social Media