Partnership Summary
FOX College Football & Marathon
In 2025, FOX Sports and Marathon Petroleum Corporation partnered to create a dynamic custom content campaign to drive excitement around the College Sports calendar. As the Official Fuel Sponsor of the Big Ten Conference, Marathon creatively energized the communal experience of fandom while also integrating its brand messaging into a confetti-filled, celebratory spot airing all season long.
The resulting endemic commercial spot “Rewards Worth Celebrating” highlights Marathon’s rewards program, showcasing how you can score big on rewards with loyalty and a little bit of fandom.
Airing across all of the Big Ten Conference’s partner networks (FOX, CBS, NBC) this endemic spot leveraged Marathon’s official sponsorship rights to effectively position Marathon as a top-of-mind brand among sports enthusiasts and further amplified Marathon’s connection with college sports fans.
Check out the full spots below!
FOX Sports and Marathon tapped into the passion of college football by leveraging their Big Ten partnership to deliver a standout spot that feels authentic, timely, and fan-first.
