• Case Studies

FOX News Media and Dairy Management Inc. partnered by creating custom content to show Americans how dairy farmers have undeniably risen to the occasion.

UNDENIABLE ENGAGEMENT

FOX News partnered with Dairy Management Inc. (DMI) for a captivating conversation about the importance of dairy farmers and how they work to feed today’s families. The segment aired on FOX & Friends and attracted more than 1.5 million viewers, generated invaluable awareness for DMI, and raised monetary donations via GENYOUth- a fundraising organization that supplies food for schools.

FOX & Friends + DMI

FOX & Friends’ Steve Doocy talked with DMI-affiliated farmer Katie Dotterer-Pyle about the importance of dairy farmers.

On-Air Sponsorship

The three-minute segment promoted DMI initiatives while verbal promotions and sponsorship billboards called on viewers to donate at genyouthnow.org

Custom Commercial

A custom-made :30 spot aired immediately after the segment, generating enormous exposure across broadcast and social platforms

Website and Social Extensions

The segment gained further exposure through placement on FOXNews.com and the FOX News Facebook page

Brand Impact

FOX & Friends’ DMI integration engaged an audience of millions across multiple platforms.

Partnership Solutions

A compelling conversation complemented by targeted placements across multiple platforms made for a breakthrough brand integration for DMI. Millions of viewers and millions more impressions generated new heights of awareness for both DMI and the GENYOUth organization, inspiring both financial support and emotional engagement.

Topics
Meaningful Connections, Custom Content