Blue Moon Brewed Up a Special Challenge with MasterChef

PARTNERSHIP EXECUTION

Blue Moon’s partnership with MasterChef seamlessly integrated the brand into an episode to showcase their new brand refresh. The reach of the partnership extended out of show with social support and a custom sweepstakes. This collaboration earned strong viewer favorability and was honored with a Bronze Telly Award for Branded Content in the Food & Beverage category.

In-Show Integration

Blue Moon brought its signature twist to the MasterChef kitchen through a flavorful in-show integration. Contestants were tasked with crafting a Blue Moon–infused dish, while the set came to life with product and signage.