Grilling Deserves Pepsi
PARTNERSHIP EXECUTION
Pepsi partnered with FOX and MasterChef’s Tiffany Derry to bring its “Grilling Deserves Pepsi” campaign to life. The custom content featured Chef Derry grilling up an original backyard BBQ recipe, perfectly paired with an ice-cold Pepsi.
The creative included a QR code driving to BiteofFOX.com to shop recipe ingredients including Pepsi beverages.
How We Won Together
- The campaign outperformed category benchmarks for sponsorship opinion, fit, and impact on brand opinion
- Majority of viewers more likely to consider and recommend Pepsi
- Pepsi ads in MasterChef drove significantly higher engagement for Pepsi
