ROB GRONKOWSKI

STUDIO ANALYST
JAY GLAZER

FOX TALENT

FOX NFL & Walmart

In 2025, FOX Sports and Walmart partnered to deliver a festive, holiday-centered custom content campaign featuring FOX NFL Analyst, Rob Gronkowski and FOX NFL Insider Talent, Jay Glazer with storytelling inspired by How the Grinch Stole Christmas to bring Walmart’s seasonal magic to life across broadcast and social.

1x Thanksgiving :30 Spot & 1x December :30 Spot
1x Thanksgiving Custom Social & 1x December Custom Social

Click to watch the FOX Sports x Walmart Co-Branded Commercial!

Walmart Black Friday Deals

Debuted during the 1st Quarter of record-breaking FOX NFL Thanksgiving Broadcast (Packers @ Lions)

Featuring Rob Gronkowski and Jay Glazer, “Who-ified” ties directly back to Walmart’s larger holiday season campaign showcasing story elements from Dr. Suess’ famous How the Grinch Stole Christmas with costumes, holiday-themed rhyming, WhoKnewVille, and of course, The Grinch!

Click to watch the FOX Sports x Walmart Co-Branded Commercial!

Walmart Express Delivery

Debuted during FOX NFL’s award winning broadcast presentation, America’s Game of the Week (Lions @ Rams)

FOX NFL’s Rob Gronkowski and Jay Glazer turn the page towards Christmas and Walmart’s Express Delivery promotion until Christmas Eve. Debuting in FOX NFL’s America’s Game of the Week broadcast and serving as a nod to the Dr. Suess character, “The Gronk Who Stole Christmas” is filled with many moments of comedic relief, centered around the very relatable theme of last-minute gifting panic. Showcasing how Walmart’s Express Delivery promotion can save the day, our FOX talent successfully reinforce convenience as the key message heading into Christmas Eve.

Social Extensions

The 2025 campaign was supported by 2x Talent-Driven Social Extensions, seamlessly combining holiday excitement with Walmart’s brand messaging.

Black Friday Q&A

The Thanksgiving social video blends holiday energy, football-culture humor, and FOX NFL personalities in a short segment that drives excitement around Walmart’s Black Friday Deals. By delivering shareable, talent-focused social content, the Q&A segment helped engage fans across multiple social channels and amplify Walmart’s Black Friday Deals campaign throughout Thanksgiving Weekend.

Walmart Express Delivery

The December social video captures playful holiday spirit by featuring FOX NFL personalities in a race against time to get their holiday shopping done. The “Rapid Fire” segment highlights how Walmart Express Delivery rescues last-minute shoppers, emphasizing Walmart as the convenient, go-to choice for quick and reliable holiday purchases.