L’Oréal Paris x SeeHer: She’s A Hero

PARTNERSHIP EXECUTION

L’Oréal Paris returned to partner with FOX’s SeeHer content series She’s A Hero, spotlighting inspiring women driving change in STEM and the Performing Arts. The empowering campaign earned a Bronze Telly Award in the General – DEI: Diversity, Equity & Inclusion category, celebrating stories that uplift and champion representation.

A :30 co-branded spot aired during a Fast Break on linear and was extended across FOX digital platforms—driving viewers to long-form content on social for deeper storytelling and engagement.

Long-Form

(Social/Digital)

Short-Form Fast Break Content

(Linear)

How We Won Together 

  • Double-digit lift in ad & message memorability
  • L’Oréal digital ads on FOX sites outperformed beauty category norms
Topics
Ad Recall