FOX & Johnsonville Grilled Up The Perfect Partnership

PARTNERSHIP EXECUTION

Johnsonville teamed up with MasterChef and Next Level Chef through a series of thematic custom content that showcased intense moments between the contestants who keep the competition fun and juicy. Content was distributed across each show’s Instagram and Facebook channels, with added amplification to maximize reach and engagement across social.

The Johnsonville x MasterChef & Next Level Chef  partnership delivered mouthwatering results and the campaign took home a Silver Telly Award for Branded Content in the Promotional Category.