MATT LEINART

FOX COLLEGE FOOTBALL ANALYST
CHRISTIAN CROSBY

INFLUENCER, DIGITAL HOST
CARLI LLOYD

FOX SOCCER ANALYST

FOX College Football & Discover Campaign

In 2025, Discover and FOX Sports expanded the partnership with a bold 360-degree custom content campaign, building on 2024’s momentum by utilizing FOX College Football’s programming alongside Discover’s sponsorship rights with the Big Ten Conference. This initiative included the creation of a tailored commercial spot and custom digital series, delivering a bigger, louder and more impactful story than ever before.

In 2025, FOX Sports and Discover partnered for the second straight year on an endemic campaign that amplified Discover’s Cash Back message across Big Ten fans, not just in football.

Their custom “Superstitions” spot, featuring Matt Leinart and Carli Lloyd, highlighted fan rituals while seamlessly tying everyday purchases to Cash Back rewards. The campaign delivered strong visibility, with the spot airing 170 times across FOX, BTN, CBS, NBC, and TNT throughout the year.

:30 Spot

:15 Cutdown

Creative Social Extensions

The 2025 campaign also included Talent-Driven Social Extensions.

“Player Confessions”

“Day in the Life (Matt)”

"Day in the Life (Carli)"

“Rivalry Week (Matt)”

“Rivalry Week (Carli)”

“Big Ten Champ Game”

Watch the full Discover Digital Series

Discover and FOX College Football focused on four traditional Big Ten schools, exploring some of their most challenging matchups and the distinctive traditions that established them as some of the most formidable venues for football games. Guided by influencer host Christian Crosby, this series offers viewers exclusive behind-the-scenes experiences, iconic traditions explained from locals, and the unique home field advantages at the core of the Big Ten Conference.

CHECK OUT THE SERIES!