This is Influence

In response to the pandemic, FOX News launched the America Works Virtual Town Hall series to engage and unite viewers by answering their financial questions during live broadcasts. Tractor Supply Co. leveraged sponsorships of two episodes to gain invaluable exposure to one of the most affluent and influential audiences in television.

Partnership Elements

  • On-Air Graphics: Brand billboards with commercial adjacencies
  • On-Air Sponsorship: Lower thirds appeared throughout the special

“'America Works Together' Sponsored by Tractor Supply Co” banner during Making Money with Charles Payne.

Hosted by Neil Cavuto, featuring special panelists Ken Langone and Bernard Marcus, billionaire entrepreneurs and co-founders of Home Depot.

Topics
Innovative Partnership, Meaningful Connections