OutKick delivers a fresh, authentic take on American sports culture, super-serving sports fans everywhere with unique perspectives on and off the field.

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An All-American Approach to Sports and Pop Culture

Where News, Sports, and Culture Intersect.

OutKick over-indexes in key categories vs. the competition

OutKick Delivers Young and Affluent Audiences Passionate About Sports and Outdoor Activities

OutKick over-indexes in key categories vs. the competition

53%

Ages 25-54

80%

Male

57%

$100K+ HHI

Source: Comscore Multi-Platform, Demographic Profile – Top line stats -A25-54 & Male based on Total Digital Population (Desktop/Mobile/Social), while $100K+ HHI is based on Desktop/Mobile, Dec‘24; Comscore, Plan Metrix, Dec’24, Adults 18+

Interested in Fantasy Sports

in the last 6 months

Outkick 249 vs. ESPN 201

Searched the Internet for Professional Sport Content

in the last 6 months

Outkick 128 vs. ESPN 123

Attended an MLB Game

in the last 6 months

Outkick 109 vs. Bleacher Report 76

Reaching Politically Diverse and Unduplicated Audiences You Can’t Find Anywhere Else

37%

Republican

27%

Independent

36%

Democrat

Source: Political Affiliation: Comscore, Plan Metrix, A18+, Dec‘24.

Percentage of Outkick.com Visitors Who Did Not Visit Competitors’ Website

99%

of Barstool Sports

95.5%

of Deadspin

85%

of Bleacher Report

63%

of CBS Sports

57%

of Yahoo Sports

55.5%

of ESPN

Source: Unduplicated Audience: Comscore, Multi-Platform, Dec‘24; Unduplicated Audience –Percentage of Outkick users who did NOT visit competitor’s website (Based on Total Digital Population).

An All-American Approach to Sports and Pop Culture

Where News, Sports, and Culture Intersect.

OutKick Delivers Young and Affluent Audiences Passionate About Sports and Outdoor Activities

53%

Ages 25-54

80%

Male

57%

$100K+ HHI

Interested in Fantasy Sports

Searched the Internet for Professional Sport Content

Attended an MLB Game

Reaching Politically Diverse and Unduplicated Audiences You Can’t Find Anywhere Else

37%

Republican

27%

Independent

36%

Democrat

Percentage of Outkick.com Visitors Who Did Not Visit Competitors’ Website

99%

95.5%

85%

63%

57%

55.5%

Source: Unduplicated Audience: Comscore, Multi-Platform, Dec‘24; Unduplicated Audience –Percentage of Outkick users who did NOT visit competitor’s website (Based on Total Digital Population).

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