OutKick delivers a fresh, authentic take on American sports culture, super-serving sports fans everywhere with unique perspectives on and off the field.
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Popular
- Tubi + A National Insurance Brand
- Bill Hemmer Reports
- ’19-’20 Broadcast Season Original Program Highlights
- Call Me Kat
An All-American Approach to Sports and Pop Culture
Where News, Sports, and Culture Intersect.
OutKick over-indexes in key categories vs. the competition
OutKick Delivers Young and Affluent Audiences Passionate About Sports and Outdoor Activities
OutKick over-indexes in key categories vs. the competition
53%
A25-54
80%
Male
45%
$100K+ HHI
Sources: Comscore Multi-Platform, Demographic Profile – Top line stats - A25-54 & Male Based on Total Digital Population (Desktop/Mobile/Social), while $100K+ HHI is Based on Desktop/Mobile, Dec’25; Comscore, Plan Metrix, Multi-Platform (Desktop/Mobile), Dec’25.
Interested in Fantasy Sports
in the last 6 months
Outkick 170 vs. ESPN 165
Interesting in Watching/Following the NBC
133 Index vs ESPN 109
Participated in Sports Betting 1+ Times in Past 6 Months
125 Index vs ESPN 22
Reaching Politically Diverse and Unduplicated Audiences You Can’t Find Anywhere Else
31%
Republican
27%
Independent
36%
Democrat
Source: Political Affiliation: Comscore, Plan Metrix, A18+, Dec‘25.
Percentage of Outkick.com Visitors Who Did Not Visit Competitors’ Website
Source: Unduplicated Audience: Comscore, Multi-Platform, Dec‘25; Unduplicated Audience –Percentage of Outkick Users Who Did NOT Visit Competitor’s Website (Based on Total Digital Population).
94%
of Barstool Sports
95%
of Deadspin
89%
of Bleacher Report
59%
of CBS Sports
48%
of Yahoo Sports
44%
of ESPN
Source: Unduplicated Audience: Comscore, Multi-Platform, Dec‘24; Unduplicated Audience –Percentage of Outkick users who did NOT visit competitor’s website (Based on Total Digital Population).
Ways to Sponsor
Whether you're targeting sports enthusiasts, culture aficionados, or beyond, OutKick offers a robust platform with customizable solutions to craft standout sponsorships. Let's join forces to develop impactful campaigns that deeply resonate with our dedicated audience.
