OutKick delivers a fresh, authentic take on American sports culture, super-serving sports fans everywhere with unique perspectives on and off the field.
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Popular
- Tubi + A National Insurance Brand
- Bill Hemmer Reports
- ’19-’20 Broadcast Season Original Program Highlights
- Call Me Kat
An All-American Approach to Sports and Pop Culture
Where News, Sports, and Culture Intersect.
OutKick over-indexes in key categories vs. the competition
OutKick Delivers Young and Affluent Audiences Passionate About Sports and Outdoor Activities
OutKick over-indexes in key categories vs. the competition
53%
A25-54
80%
Male
57%
$100K+ HHI
Source: Comscore Multi-Platform, Demographic Profile – Top line stats -A25-54 & Male based on Total Digital Population (Desktop/Mobile/Social), while $100K+ HHI is based on Desktop/Mobile, Dec‘24; Comscore, Plan Metrix, Dec’24, Adults 18+
Interested in Fantasy Sports
in the last 6 months
Outkick 249 vs. ESPN 201
Searched the Internet for Professional Sport Content in the last 6 months
Outkick 128 vs. ESPN 123
Attended a MLB Game
in the last 6 months
Outkick 109 vs. Bleacher Report 76
Reaching Politically Diverse and Unduplicated Audiences You Can’t Find Anywhere Else
37%
Republican
27%
Independent
36%
Democrat
Source: Political Affiliation: Comscore, Plan Metrix, A18+, Dec‘24.
Percentage of Outkick.com Visitors Who Did Not Visit Competitors’ Website
99%
of Barstool Sports
95.5%
of Deadspin
85%
of Bleacher Report
63%
of CBS Sports
57%
of Yahoo Sports
55.5%
of ESPN
Source: Unduplicated Audience: Comscore, Multi-Platform, Dec‘24; Unduplicated Audience –Percentage of Outkick users who did NOT visit competitor’s website (Based on Total Digital Population).
Ways to Sponsor
Whether you're targeting sports enthusiasts, culture aficionados, or beyond, OutKick offers a robust platform with customizable solutions to craft standout sponsorships. Let's join forces to develop impactful campaigns that deeply resonate with our dedicated audience.
