FOX News Direct Response Delivers Maximum ROI

FOX News Media

FOX News Media provides unmatched scale and engagement to Direct Response business needs, delivering ROI. Our programs dominate the cable news landscape, drawing the largest cross-platform attentive and upscale audiences with incentive to purchase.

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Leverage the Power of FOX News Media

FOX News Media successfully delivers in each top spending category, reaching your target audience to optimize your overall business growth.

Distribution of FOX News Viewers
By Geographical Area

- 11% East Central (28,000 Viewers)
- 22% Northeast (54,000 Viewers)
- 28% Southeast (68,000 Viewers)
- 11% West Central (28,000 Viewers)
- 17% Pacific (41,000 Viewers)
- 11% Southwest (26,000 Viewers)

Source: Nielsen, L+SD, 1Q’25 (12/30/24-3/30/25), M-F/6A-6A.

Benefits of a Direct Response schedule with FOX News Media

Loyal Audiences

Engage with FOX's Highly-Rated Shows

Exemplary Attribution

Delivers Strong Analytics

Inventory Optimization

Maximizes Revenue & Enables Collaboration with Commercial Operations

FOX News Audience Composition

63.6M

Subscriber
Base

$76.9K

Avg. Household
Income

69

Median
Age

Source: Nielsen, L+SD, 1Q’25 (12/30/24-3/30/25), M-F/6A-6A; Subscriber Base: Nielsen Universe Estimates, Mar’25; Gender Skew, Base: Adults 18+; Median Age, Base: Persons 2+.

FOX News Top 5 Spending Categories

Source: Nielsen, Ad Intel, 1Q’25 (12/30/24-3/30/25), Including DR.

Pharma

Organization Advertising

Professional Services

Direct Response Products

Financial

Distribution of FOX Business Viewers
By Geographical Area

- 11% East Central (1,000 Viewers)
- 11% Northeast (1,000 Viewers)
- 33% Southeast (3,000 Viewers)
- 11% West Central (1,000 Viewers)
- 22% Pacific (2,000 Viewers)
- 11% Southwest (1,000 Viewers)

Source: Nielsen, L+SD, 1Q’25 (12/30/24-3/30/25), M-F/6A-6A.

FOX Business Audience Composition