Battle of the Genres: How Westerns, Horror & Drama Drove Luxury Auto Sales on Tubi

The Opportunity

A luxury auto company wanted to drive new vehicle sales and needed a way to reach and measure impact on high-intent audiences in a premium streaming environment.

The Approach

Tubi ran a Premium Video campaign featuring the most-watched genres among the target audience cohort - Western, Horror, and Drama emerged as the top-performing genres. The team then built a custom integration with Polk data to optimize targeting and measure sales lift in-flight.

The Results

Tubi optimized and measured some serious sales lift.

^{Source: Tubi + Polk mid-campaign measurement study, November 2025}