Big Box, Bigger Lift: How One Retailer Rang Up Real Purchase Intent

The Opportunity

A leading big box retailer wanted to boost brand awareness and strengthen purchase likelihood among key audience groups. In a crowded retail market, they needed a platform that could reach these high-value audiences and prove measurable impact.

The Approach

Tubi put its premium, ad-supported environment to the test through targeted media placement, commissioning a custom brand lift study with Upwave to quantify the impact of Tubi Premium Video among key audience groups across priority brand funnel metrics.

The Results

The verdict? A clean sweep - every brand funnel metric moved, and moved significantly, for the retailer's key audience groups.

^{Source: Upwave, Q4 2023; 95% stat sig}