Converting Cravings into Commerce: Measuring the Impact of Streaming Ads

The Opportunity

QSR brands are after more than just a great ad. They're looking to be part of the moment someone decides what to order.

The Approach

Tubi puts QSR messaging inside real viewing moments that lead straight to meal decisions – turning cravings into orders, and orders into outcomes for brands.

The Results

Across 39 QSR campaigns, Tubi connected messaging to viewing moments that naturally intersect with meal decisions. Proof that Tubi doesn't just deliver QSR ads. It sets the table.

+37% average sales lift across QSR campaigns
+27% average visitation lift across QSR campaigns
1.4X higher sales lift across QSR campaigns than other streaming TV

^{Source: InMarket Tubi Meta Analysis. 01/01/24 - 12/31/25}

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