FOX & Friends' Mother's Day Gift Guide: Shoppable Segments, Real Results

The Opportunity

Mother's Day is one of the biggest gifting moments of the year, and a premium wellness & recovery brand was looking for an opportunity to position itself as a top-of-mind gift for moms who prioritize self-care. Rather than compete for attention in a crowded gifting landscape, the brand wanted to reach an audience already primed to shop and translate that seasonal relevance into direct online engagement.

The Approach

A dedicated brand spokesperson joined FOX & Friends for a custom on-air integration ahead of Mother's Day, spotlighting the brand's recovery and wellness products as the go-to gift, paired with a clear call to purchase.

The Results

763% more likely to engage online vs. viewers of an average cable spot
~103.1 standard ad units needed to match that impact on average cable programming

^{Source: EDO Dec 3 & Dec 11th, Benchmarked to Competitive Cable, All Dayparts (Analyzed 1/1/25 - 12/9/25)}

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