From Kickoff to Checkout: Engaging Buyers in an Oversaturated Holiday Market

The Opportunity

Heading into the holidays, a retail company needed a way to reach shoppers at the moments they're most primed to buy, without getting drowned out by an oversaturated market of holiday advertising.

The Approach

The campaign built two branded storytelling moments - featuring FOX Sports talent in organic integrations - to promote the retailer's Thanksgiving and December holiday deals. Deployed across the FOX NFL multi-platform ecosystem during peak holiday viewing, the talent-led creative turned standard offers into authentic broadcast moments, driving reach and conversion during the season's key shopping windows.

The Results

Altogether, it was one integrated production covering linear, digital, and social - doubling the program's scale.

117% more likely to engage online with brand
223x ad units required elsewhere to generate the same impact
160 brand memorability
2.5M total social views

^{Source: Nielsen Media Research L+SD, EDO (Percentage vs. Brand Ads Airing Elsewhere on TV); MarketCast Brand Effect (Index vs. Retail Category Hybrid Norm); Nielsen Media Research L+SD,EDO; MarketCast Brand Effect (Index vs. Retail Category Hybrid Norm),YouTube Analytics, X Analytics, Facebook Analytics, TikTok Analytics, CrowdTangle}

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