How Tubi Cooked Up Incremental Sales for a Top National Burger Chain
THE OPPORTUNITY
The window between wanting food and deciding where to get it is short. Simultaneously, every fast-food brand is chasing the same hungry viewers on the same screens. This national burger franchise wanted to grow sales and increase store visits, with the receipts to go with it.
THE INSIGHT
Tubi streamers arrive hungry. 73% of Tubi streamers have actually ordered food because of a QSR ad they saw mid-stream, and 83% say an ad while streaming makes them more likely to buy from a QSR brand. Every one of those behaviors indexes above the average streamer, which means a QSR brand on Tubi isn't building appetite from scratch, but guiding hungry streamers into finalizing the decisions they’ve been looking to make.
THE SOLUTION
The brand kept it simple with Tubi Premium Video, running across Tubi's full ad-supported catalog. Tubi wired in InMarket measurement before the first impression served, so restaurant visits and sales lift were being tracked throughout the flight, rather than reconstructed after the fact.
TUBI PREMIUM VIDEO
Brands are placed inside full-episode and feature-length ad-supported content, where viewers are tuned in and completion runs high. This QSR ran 15s and 30s rotational placements, reminding hungry viewers to place their orders.
THE RESULTS
The campaign moved consumers down the funnel, turning appetite into action. People were brought through the restaurant door and all the way to the register, generating $6.4M incremental sales for this national burger franchise.
- +15.4% lift in store visitation
- +17% incremental sales lift ($2.55 per incremental visit)
- $5.17 incremental ROAS
Tubi doesn't just deliver QSR ads, it sets the table.
Source: Measurement partner: Tubi + InMarket; Study dates: 3/31/2026–6/28/2026, 14-day attribution window; Insight source: Custom Tubi x The Harris Poll, February 2026, n≈1,500