Plating Up Performance: How Food Content Drives Purchase Intent

The Opportunity

A CPG company was looking to drive purchase intent and conversion while building deeper brand relevance through food content. The goal was to move viewers beyond passive engagement, guiding them from story to relevance to action.

The Approach

For this CPG partner, Next Level Chef turned food content into an interactive, shoppable brand experience through custom recipes, QR-enabled lower thirds, and social recipe content.

The Results

Program resulted in increased ad awareness, conversation, and consideration for this CPG partner with lifts in search engagement.

^{Source: Marketcast TVBE, 9/23/24-5/11/25, Nonsports, Prime, A18-49, Norm excl FOX; YouGov BrandIndex, Fox viewers vs. Non viewers, 4/3/25-5/14/25; 4/1/25-5/31/25, 14 Day Attribution Window, CPG grocery benchmark for campaigns <100MM impressions}