Season After Season: Turning Sustained Sponsorship Success into Brand Affinity

The Opportunity

A tech company was looking for a way to strengthen its brand connection and sustain awareness in a competitive marketplace.

The Approach

FOX Sports expanded this brand partnership by integrating broadcast and social executions directly into the NFL on FOX viewing experience, embedding the brand at consistent touchpoints that drove visibility, engagement, and brand affinity throughout the season.

The Results

Consistency can continue to deliver sizable brand gains over time.

+29% brand memorability vs. prior season
+64% brand opinion vs. prior season
+38% brand favorability among aware viewers
+26% brand recommendation among aware viewers
+40% brand support vs. prior season

^{Source: MarketCast Brand Effect, Nielsen Sponsorship Impact Study}

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