FOX NFL and GMC continue to expand on a multi-year partnership featuring custom content campaigns tied to GMC’s Presenting Sponsorship of Thursday Night Football (2019-2021) and FOX NFL Sunday (2022-2025), with the collaboration extending through the 2025 NFL Season.

In 2025, the campaign featured NFL athletes and FOX talent taking the wheel of GMC vehicles, creating dynamic, personality-driven content that blends automotive performance with football culture. The partnership between FOX NFL and GMC continues to deliver premium, fan-focused storytelling that authentically connects GMC Professional Grade messaging with the voices of the game.