Fandoms are a powerful attention engine, whether fans of News, Sports, Food, Animation or other types of cultures. At FOX Advertising, we’re focused on creating moments where people don’t just watch—they belong. I recently sat down with Deloitte Insights and IAB to talk about what that means for the future of advertising, and the takeaway is simple: communities form around shared passions, and those communities are where trust and attention are most real.

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Watch the full conversation here:

‍https://deloi.tt/3QbMegE#FutureOfAdvertising#Fandom#Sports#News#Streaming#Storytelling#AI#MediaInnovation#Deloitte