Audiences have never been harder to reach
or easier to lose
or easier to lose
The FOX Fandom Advantage shows how passionate fans build programming into their routines, watch with intention, connect with others, extend engagement beyond the moment, and take action because of what they watch.
Passion is easy to feel, but harder to quantify.
For advertisers, passion matters most when it drives performance. FOX’s own behavioral research breaks passion into five signals that separate a real fan from a casual viewer.
what you will learn
How FOX identifies five observable signals of fandom.
Why passionate audiences are more likely to notice, remember and act.
How FOX helps brands reach high-value fans across sports, news, entertainment and streaming.