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Engaging Cross-Platform
Custom Solutions

Bold, humorous, and authentic. TMZ creates buzz and catapults brand campaigns into pop culture headlines that resonate with fans everywhere and drive results. Through unbeatable custom opportunities and cross-platform programs, brands can leverage outside the box solutions to increase awareness, purchase intent, and acquisition. Take a look at some of our recent standout executions!

Custom In-Show Integrations

Little Caesers

TMZ on TV

TMZ generated excitement and drove tune-in for Little Caesars’ newly created reality competition series hosted on their YouTube, 'Pretzel Crust Island’ through a fun integration. Harvey, Charles and the TMZ Staffers even received the best surprise right in the newsroom, Little Caesars Pretzel Crust Pizza for everyone to try!

FX Clipped

TMZ on TV

The TMZ Newsroom featured a clip from FX's new series Clipped on TMZ on TV, naturally highlighting the Donald Sterling scandal and its coverage from ten years ago, while boosting viewership.

McDonald's

TMZ on TV

TMZ amplified McDonald’s ‘stunt’ between Grimace and Ellie (New York Liberty Mascot) to drive massive awareness for the return of the McDonald’s All American Games at Barclays center this year. A TMZ field producer ran into Grimace and Ellie out and about in Brooklyn to hype up the games!

Food Stars S2

TMZ on TV

TMZ interviewed Lisa Vanderpump about her competition with Gordon Ramsay on FOX's Food Stars. The segment aired on TMZ on TV, showcasing footage from the show and promoting tune-in.

BET+ Ms. Pat Season 4

TMZ Live

Harvey and Charles welcomed Ms. Pat back to TMZ Live to discuss the new season. They seamlessly incorporated trailers, tune-in messages, and teasers, reminding viewers to catch all episodes exclusively on BET+.

HERS

TMZ Live

HERS leveraged TMZ's wide reach by promoting their brand on TMZ Live with an Oscars-related story, featuring a verbal mention and a lower third graphic for effective integration.

Custom Social and Digital Content

BET+ College Hill Celebrity Edition

TMZ invited BET+ College Hill: Celebrity Edition S3 talent and cast member, Claudia Jordan, into the newsroom to set the record straight on her fellow cast member. From Party Animal to Teacher’s Pet, TMZ Staffers weighed in on their best guess for each superlative before Claudia Jordan revealed her take!

Little Caesars

To drive buzz and viewership of Little Caesars’ reality competition series on YouTube, TMZ Staffers reacted and recapped to a few of the first episodes of their series ahead of the finale. From predictions to outrageous favorite moments, this video sparked conversation and drove viewership of the one-of-a-kind series to promote the return of pretzel crust pizza!

Paramount+ MobLand

TMZ partnered with Paramount+ on the heels of MobLand red carpet premiere through a TMZ.com and Instagram carousel gallery that sparked tons of engagement. Through promotional copy and a roundup of the star-studded cast, the gallery drove awareness and tune in for Paramount+’s new series, MobLand.

FX Clipped

TMZ collaborated with FX to create custom TikTok and Instagram Reels content to promote the new series Clipped. This video features first-hand accounts from TMZ producers who played a pivotal role in breaking the Donald Sterling story.

DraftKings Casino ‘Celebs Winning Big’ Series

TMZ created an engaging IG Reels series with DraftKings to spotlight stars who are currently ‘hitting the jackpot’ in their careers, personal lives, and romantic endeavors – all inspired by TMZ news stories! The series reminded fans that they can win big, just like the celebrities, thanks to DraftKings Casino.

DraftKings Casino ‘Staffer Casino Challenge’ Series

In a custom IG Reels series, TMZ brought the fun of some of the DraftKings Casino games to life in the newsroom! Three TMZ Staffers brought their competitive spirit to the challenges, ultimately promoting downloads of the app to play these games and using a custom promo code to unlock special deals.