Passion, pageantry, and rivalries define fall Saturdays on CFB on FOX. As home to marquee Big Ten, Big 12, and Mountain West matchups, FOX Sports delivers premium access and impact across dedicated Friday and Saturday windows—connecting brands to a fandom that spans every platform.
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Featured College Football Programming
Friday nights are back under the lights as college football returns with high-stakes matchups and primetime energy.
Recognized as the best pregame party in all college football, Big Noon Kickoff provides a preview of the day’s top games LIVE from the most exciting college campuses across the nation.
Big Noon Saturday is FOX Sports’ flagship college football showcase, airing live at 12:00 PM ET / 9:00 AM PT on the main FOX network. Kicking off right after the “Big Noon Kickoff” pregame show, it delivers one of the nation’s top matchups each week—setting the stage for a full day of wall-to-wall college football.
CFB on FOX delivers the Big Ten’s best and most-watched games, featuring premium matchups, historic rivalries, and marquee afternoon and primetime windows that keep fans locked in and drive greater access and impact.
Delivering Big Returns
A Record-Shattering Regular 2025 Regular Season with the 3x Most-Watched Games
3.4M
+12% YoY
2.3M
#1-Rated Program on Friday Nights Among P18-49
1.8M
Best Season Ever
(+14% YoY)
6.3M
2nd-Best Season Ever
(+11% YoY)
1.8B
Best Social Season Ever
(+13% YoY)
FOX College Football is home to some of the FOX Sports Content Studio's most dynamic partnerships. See how we bring brands into moments that matter with award-winning talent, best-in-class solutions, and premium production services. We are the one-stop-shop for creative ideas that drive attention and results for brands across platforms.Check out some of our latest work!
